# B2B UX Design Agencies Worth Shortlisting (2026)

Canonical page: https://uxshortlist.com/b2b-ux-design-agencies
Last checked: 2026-10-29 · Published: 2026-10-28 · Updated: 2026-10-29 · Publisher: UX Shortlist team

The strongest B2B UX design agencies in 2026 are Fuzzy Math, whose Field Museum discovery scored 80-plus stakeholder ideas with a custom prioritization framework, FuseLab Creative, whose healthcare, AI and government work shows unusual enterprise UX depth for a 10-to-49-person firm, and Ramotion, which pairs product UX with brand and design systems for clients like Salesforce and Turo. 7 firms made this shortlist. Each entry shows verified rates, 1 project, 1 reason to pass, and 1 question for the first call.

| Rank | Agency | Shortlist it for | Rate | Minimum | Team | Founded | HQ |
|---|---|---|---|---|---|---|---|
| 1 | Fuzzy Math | multi-stakeholder discovery when the committee cannot agree on the roadmap. | $150–199/hr | $25,000+ | 10–49 | 2009 | Chicago, IL |
| 2 | Fuselab Creative | B2B software with dashboards, AI-heavy workflows and enterprise stakeholder complexity. | $100–149/hr | $25,000+ | 10–49 | 2017 | McLean, VA |
| 3 | Ramotion | product UX, brand and design systems from the same partner. | $150–199/hr | $50,000+ | 10–49 | 2009 | San Francisco, California |
| 4 | Think Company | regulated products where compliance reviews every release. | $150–199/hr | $50,000+ | 50–249 | 2007 | Conshohocken, PA |
| 5 | Merge | early-stage B2B SaaS that needs design and build on a budget. | $25–49/hr | $10,000+ | 10–49 | 2018 | Tallinn, Estonia |
| 6 | Pencil & Paper | enterprise data tables, dashboards and workflow patterns. | Not published | Not published | Not published | Not published | Victoria, BC, Canada |
| 7 | Codal | B2B platforms where design and engineering ship from the same vendor. | $150–199/hr | $75,000+ | 250–999 | 2009 | Chicago, IL |

## How this shortlist was made

Candidates needed verified work on sales-led, multi-stakeholder products: admin consoles, complex approval workflows, software bought by committees rather than swiped on a card. We weighted 3 things for this page: named B2B casework with a checkable detail, such as Think Company's Merck design system cutting medical-legal review from weeks to hours; evidence of stakeholder-heavy process, like Fuzzy Math's 40-plus leadership interviews at The Field Museum; and engagement models that survive long procurement cycles. 7 firms made the cut. Rates, minimums, team bands and review counts come from Clutch profiles checked on 29 October 2026; anything an agency does not publish reads Not published.

## 1. Fuzzy Math

Shortlist it for: multi-stakeholder discovery when the committee cannot agree on the roadmap.

Stakeholder-heavy discovery is Fuzzy Math's home turf. The Chicago studio, founded in 2009, runs UX research, product strategy and UX/UI design, 65 percent of its Clutch service mix, for B2B and enterprise software, with healthcare, insurance and IT each at roughly a quarter of its industry work per Clutch. For The Field Museum the team interviewed more than 40 museum leaders, gathered over 80 digital-opportunity ideas and scored them with a combined Impact/Effort, RICE and Kano framework digitized into an automated intake form, per the case study. Its B2B casework also includes a long-running SAP Fieldglass enterprise SaaS partnership and an Availity design-system engagement aligning teams across products. Alongside full engagements it sells 1-week packages: AI-in-design training, a strategy workshop and a UX evaluation. Clutch logs a 4.9 across 29 reviews at $150 to $199 an hour.

Data: $150–199/hr · $25,000+ minimum · team 10–49 · founded 2009 · Chicago, IL · Clutch 4.9 · 29 reviews
Pass on them if: You need design and build from the same firm; Fuzzy Math has no engineering arm, so development needs a separate partner.
Ask them: How would your Impact/Effort and RICE scoring adapt when our buying committee disagrees on what impact means?
Sources:
- [Agency website](https://fuzzymath.com); verifies founded 2009, offices, services, clients
- [Clutch profile](https://clutch.co/profile/fuzzy-math); verifies 4.9/29 reviews, bands, mixes
- [The Field Museum case study](https://fuzzymath.com/work/case-study/the-field-museum/); verifies Field Museum case
- [Fieldglass case study](https://fuzzymath.com/work/case-study/fieldglass/); verifies SAP Fieldglass enterprise SaaS partnership, product strategy and user research
- [Availity case study](https://fuzzymath.com/work/case-study/availity/); verifies Availity enterprise design system and product-team alignment
- [Agency website](https://www.officeofexperience.com); verifies negative check: no Fuzzy Math mention

## 2. Fuselab Creative

Shortlist it for: B2B software with dashboards, AI-heavy workflows and enterprise stakeholder complexity.

FuseLab Creative sits in the gap between design studio and enterprise product partner: its public work spans dashboard-heavy fintech, public-sector data tools and AI experience design, with a loud signal in enterprise-grade operational software rather than consumer marketing. The Fiserv Small Business Index platform, built from roughly 2 million US small-business datapoints, is a strong B2B fit, and the California DHCS dashboard work shows the same comfort with dense data, workflows and stakeholder review loops. The McLean studio runs 10 to 49 people, charges $100 to $149 an hour with a $25,000+ minimum, and posts a 5.0 Clutch rating across 15 reviews. The watchout is scale: it is a senior boutique, not a giant bench, so complex multi-team programs need the staffing conversation early.

Data: $100–149/hr · $25,000+ minimum · team 10–49 · founded 2017 · McLean, VA · Clutch 5.0 · 15 reviews
Pass on them if: You need a very large bench or a dedicated product-engineering team under one roof; FuseLab is stronger around design, data-heavy UX and delivery than around a broad consultancy bench.
Ask them: Which of your B2B dashboards or AI workflows have the deepest stakeholder count, and which part of the team stays on the account after the product-design phase ends?
Sources:
- [Agency website](https://fuselabcreative.com); verifies name, HQ, founded, client roster, services
- [Clutch profile](https://clutch.co/profile/fuselab-creative); verifies 5.0/15 reviews, bands, service and industry mix
- [Fiserv case study](https://fuselabcreative.com/our-projects/fiserv/); verifies Fiserv case
- [California Department of Health Care Services case study](https://fuselabcreative.com/our-projects/dhcs/); verifies DHCS case
- [Medical Device Interface Design service page](https://fuselabcreative.com/services/medical-device-interface-design/); verifies device projects, generic regulatory language

## 3. Ramotion

Shortlist it for: product UX, brand and design systems from the same partner.

Brand and product move together at Ramotion, the San Francisco firm whose verified clients run from Mozilla and Salesforce to Citrix and Turo. Its Turo support portal redesign produced a 58 percent improvement in self-service success, per the case study, and its Clearbit website redesign preceded Clearbit's $150M acquisition by HubSpot. Ramotion's B2B portfolio also shows work for Salesforce, Clearbit and Citrix across product, brand and web design. Design systems and web app development round out the services, though Clutch puts 70 percent of the mix in UX/UI and branding, so deep engineering is the minority of the work. Rates run $150 to $199 an hour with a $50,000 minimum; Clutch logs a 4.9 across 29 reviews and bands the team at 10 to 49.

Data: $150–199/hr · $50,000+ minimum · team 10–49 · founded 2009 · San Francisco, California · Clutch 4.9 · 29 reviews
Pass on them if: You need certainty about bench depth; Clutch bands Ramotion at 10 to 49 while its own site claims 70, and the figures conflict.
Ask them: Which of your B2B engagements kept product, brand and design system under the same lead, and who was that lead?
Sources:
- [Agency website](https://www.ramotion.com); verifies agency name and official site
- [Clutch profile](https://clutch.co/profile/ramotion); verifies 4.9 rating, 29 reviews, 10-49 band, $150-199/hr, $50k+ min, founded 2009, SF HQ + NY/LA/Austin
- [Project portfolio](https://www.ramotion.com/work/); verifies case studies and metrics (Turo, Clearbit, OPPO)
- [Clearbit case study](https://www.ramotion.com/clearbit-website-transformation/); verifies Clearbit B2B website redesign, clearer product positioning and reported conversion outcomes
- [B2B portfolio](https://www.ramotion.com/work/b2b/); verifies B2B portfolio including Salesforce, Clearbit and Citrix; design and development services
- [Turo case study](https://www.ramotion.com/support-portal-redesign/); verifies featured agency project or service page

## 4. Think Company

Shortlist it for: regulated products where compliance reviews every release.

Regulated enterprise work anchors Think Company's portfolio: Merck, Johnson & Johnson, ADP and Nemours Children's Health all appear on its verified client list. For Merck it built a componentized design system with locked compliance elements that cut medical-legal review on Merck Connect from weeks to hours, according to the Merck case study, and the Merck Formulary Resources payor portal it designed grew past 100 customers. Its Johnson & Johnson support console was tested across 82 agents, with 8 of 10 workflows scoring 70 percent or higher for ease of use; a separate Best Egg engagement grew the financial-health product to 1.5 million users, according to Think's case studies. The Pennsylvania firm, founded in 2007, sells research and product strategy, design and build, design systems and embedded teams at $150 to $199 an hour with a $50,000 minimum. Clutch shows a 4.9 rating, though across just 18 reviews for a firm banded at 50 to 249 people.

Data: $150–199/hr · $50,000+ minimum · team 50–249 · founded 2007 · Conshohocken, PA · Clutch 4.9 · 18 reviews
Pass on them if: Your budget sits under $50,000; that is the minimum, and 65 percent of Think Company's clients are enterprises above $1B in revenue.
Ask them: What is changing in the 2026 rebrand, and will it shift who staffs or prices our engagement?
Sources:
- [Agency website](https://thinkcompany.com); verifies services, Merck, rebrand note
- [Clutch profile](https://clutch.co/profile/think-company); verifies 4.9/18, bands, mixes, founded 2007
- [Merck case study](https://www.thinkcompany.com/work/merck); verifies Merck case
- [Johnson AND Johnson case study](https://www.thinkcompany.com/work/johnson-and-johnson); verifies Johnson and Johnson patient-support console; usability testing across 82 agents
- [Best EGG case study](https://www.thinkcompany.com/work/best-egg); verifies Best Egg financial-health product, UX research and reported 1.5 million users

## 5. Merge

Shortlist it for: early-stage B2B SaaS that needs design and build on a budget.

Early-stage B2B SaaS and fintech teams are Merge's market: Restream, Block Earner, Siren and CoinLedger sit on the verified client list. The Restream case study shows a rebuilt pricing page with reusable components and a mobile-first layout. On CoinLedger, Merge says its product redesign doubled conversion and reduced support tickets by 28 percent. The firm also describes a product UX discovery phase for researching user flows and shaping scope before design. Merge pairs UX/UI design with Webflow and front-end development, which lets small teams ship without hiring a separate build vendor. Branding and pitch decks complete the offer, a signal that founders are as much the customer as product leads. Clutch logs a 4.9 across 68 reviews at $25 to $49 an hour with a $10,000 minimum, though the firm's own site publishes neither team size nor office location.

Data: $25–49/hr · $10,000+ minimum · team 10–49 · founded 2018 · Tallinn, Estonia · Clutch 4.9 · 68 reviews
Pass on them if: You buy on published outcomes; Merge's case studies carry few measured results, so proof depends on reference calls.
Ask them: What did the Restream pricing page change in signups or conversion after launch?
Sources:
- [Agency website](https://merge.rocks/); verifies name, positioning, clients
- [Clutch profile](https://clutch.co/profile/merge-rocks); verifies founded 2018, 4.9 (68 reviews), $25-49/hr, 10-49, $10k+ min, Tallinn
- [Pricing source](https://merge.rocks/pricing); verifies no public prices; plan structures
- [Coinledger case study](https://merge.rocks/case-studies/coinledger); verifies CoinLedger UX redesign, discovery, reported conversion and support-ticket outcomes
- [Product UX Discovery service page](https://merge.rocks/services/product-ux-discovery); verifies Product UX discovery process, user research, workflow mapping and product scope
- [Restream case study](https://merge.rocks/case-studies/restream); verifies featured agency project or service page

## 6. Pencil & Paper

Shortlist it for: enterprise data tables, dashboards and workflow patterns.

Enterprise B2B software is the whole practice at Pencil & Paper, a Victoria, BC studio whose client list includes Plotly, Nakisa, IQVIA and Myriad Genetics. Its dashboard case study reports views cut down significantly for an established HR platform, and its published pattern guides on dashboard design, updated August 2026, and enterprise data tables, updated February 2026, read as a preview of how the team works. A dedicated data-dashboard service page presents the HR example, while its enterprise UX guide explains the firm's approach to complex workflows and product-team context. Embedded design-system roles are on the menu for teams that want a specialist inside the sprint cadence. The firm publishes no Clutch profile, team size, rates or minimums, so both scoping and proof happen on the first call.

Data: Not published · Not published minimum · team Not published · founded Not published · Victoria, BC, Canada · Clutch No Clutch profile
Pass on them if: You want third-party-verified reviews before shortlisting; the firm has no Clutch profile and publishes neither rates nor minimums.
Ask them: Who would staff our account day to day, and how many other clients would they carry at the same time?
Sources:
- [Agency website](https://www.pencilandpaper.io); verifies name, Victoria BC address, B2B/enterprise focus, clients/testimonials, out-of-scope note
- [Pencil & Paper (published guide) case study](https://www.pencilandpaper.io/articles/ux-pattern-analysis-data-dashboards); verifies dashboard UX guide
- [Pencil & Paper (published guide) case study](https://www.pencilandpaper.io/articles/ux-pattern-analysis-enterprise-data-tables); verifies data table UX guide
- [Enterprise UX Design Guide source](https://www.pencilandpaper.io/articles/enterprise-ux-design-guide); verifies enterprise UX design guide and complex B2B workflow practices
- [Data Dashboard service page](https://www.pencilandpaper.io/services/data-dashboard); verifies data dashboard UX service and HR dashboard case study

## 7. Codal

Shortlist it for: B2B platforms where design and engineering ship from the same vendor.

Engineering weight is what separates Codal from the studios above it: Clutch puts 45 percent of its work in web development against 40 percent in UX/UI, with a team banded at 250 to 999 across Chicago, England, India and Toronto. For Cost Plus Drugs it restructured the backend architecture, merged the Cost Plus Drugs and Cuban Card experiences into 1 system, and replaced a licensed authentication product with an in-house build projected to save millions annually, per the case study. In other work, a Children's Health CMS migration covered 3 sites and more than 20 phased releases; a separate healthcare data-management project centered on a decision-support dashboard, with performance metrics still being gathered. Charles Schwab, Flexport and Children's Health also appear as verified clients. Entry starts at a $75,000 minimum with rates of $150 to $199 an hour, and Clutch logs a 4.9 across 21 reviews.

Data: $150–199/hr · $75,000+ minimum · team 250–999 · founded 2009 · Chicago, IL · Clutch 4.9 · 21 reviews
Pass on them if: Your project is design-led and modest in size; Codal's $75,000 minimum is the highest entry point on this page and the firm is engineering-weighted.
Ask them: On a design-only engagement, who leads the account: the design practice or an engineering delivery manager?
Sources:
- [Agency website](https://codal.com); verifies offices, services, clients
- [Clutch profile](https://clutch.co/profile/codal); verifies 4.9/21, $75k min, 250-999, founded 2009, mixes
- [Cost Plus Drugs case study](https://codal.com/work/costplusdrugs/); verifies Cost Plus Drugs case
- [Childrens Health case study](https://codal.com/work/childrens-health/); verifies Children's Health CMS migration across 3 sites and phased releases
- [Leading American Healthcare Company case study](https://codal.com/work/leading-american-healthcare-company/); verifies healthcare data-management and decision-support dashboard case study

## What makes B2B UX different from consumer UX?

B2B UX differs from consumer UX because the user rarely chooses the product: committees buy it, admins configure it, and employees live with it. The design problem spans the buyer's evaluation, the admin's configuration screens and the daily user's workflow, 3 audiences consumer patterns rarely have to serve at once. Consumer UX optimizes a single user's path to a single goal. B2B software serves a chain: the economic buyer who signs, the admin who configures roles and permissions, and the employees who run the same workflows daily for years. Agencies built for this show it in their casework. Think Company designed Merck a componentized system with locked compliance elements, and medical-legal review, a step no consumer product faces, fell from weeks to hours. Pencil & Paper publishes pattern guides on enterprise data tables, territory consumer-facing portfolios rarely touch.

Workflow depth is the other divide. Fuzzy Math's Clutch industry mix runs to healthcare, insurance and IT, categories where a screen encodes a business process rather than a feed, and Codal's Cost Plus Drugs work reached into authentication and backend systems because B2B experience problems rarely stop at the interface. If a portfolio is all marketing sites and consumer apps, the firm will be learning admin consoles on your budget. This page covers how a product is bought and used; the [enterprise UX shortlist](/enterprise-ux-design-agencies) covers the adjacent problem of organization size.

## How do you design for a buying committee?

Designing for a buying committee means mapping every stakeholder who can veto the product, then giving each stakeholder evidence in their own language. The firms on this page do it with structured discovery, scored prioritization and artifacts that survive a procurement review. Fuzzy Math's engagement for The Field Museum is the clearest template in this pool: the team interviewed more than 40 museum leaders, gathered over 80 digital-opportunity ideas, and scored them with a combined Impact/Effort, RICE and Kano framework digitized into an automated intake form. That is committee design in practice: competing opinions become a ranked backlog everyone can inspect, and the scoring survives the meeting where it was made.

Compliance stakeholders need a different tactic. Think Company's Merck Connect work locked the compliance-sensitive elements of the design system so medical-legal reviewers approve a component once instead of re-reviewing every screen, which is why review time fell from weeks to hours. On the first call, ask each finalist to name the last stakeholder veto they designed around and which artifact resolved it.

## Fuzzy Math vs Ramotion: which to pick?

Pick Fuzzy Math for research-led engagements where stakeholder alignment is the hard part; pick Ramotion when product UX needs brand and design-system work beside it. Both firms were founded in 2009, both sit in Clutch's 10-to-49 band, and both publish $150 to $199 hourly rates, so the choice is about the work, not the price. Fuzzy Math and Ramotion overlap more than any other pair on this page: both were founded in 2009, both sit in Clutch's 10-to-49 band with a 4.9 rating, and both price at $150 to $199 an hour. The differences are scope and entry point. Fuzzy Math sells design and strategy only, with a $25,000 minimum, a 65 percent UX/UI service mix per Clutch, and side offers like UX org design, training and 1-week packaged engagements; any build needs a separate development partner. Ramotion carries a $50,000 minimum and adds branding, design systems and web app development, with casework to show the range: a Turo support portal redesign that lifted self-service success by 58 percent, and a Clearbit website redesign that preceded Clearbit's $150M acquisition by HubSpot.

Choose Fuzzy Math when the committee itself is the problem and the engagement starts with research and alignment. Choose Ramotion when the product, the brand and the marketing site need to move together. Industry lean differs too: Fuzzy Math's Clutch mix favors healthcare, insurance and IT, while Ramotion lists B2B tech, fintech and cybersecurity.

## What B2B UX work costs and how long it takes

6 of the 7 firms on this page publish a Clutch project minimum: $10,000 at Merge, $25,000 at Fuzzy Math and FuseLab, $50,000 at Ramotion and Think Company, and $75,000 at Codal. The median is $37,500. 6 firms also publish an hourly rate band, with a median of $150 to $199 an hour. FuseLab separately lists MVP service tiers, but those are not fixed prices for a full B2B platform redesign. Pencil & Paper publishes neither rates nor minimums, so scoping there happens on the first call. For context, the median project minimum across the 33 firms publishing 1 in the [UX Shortlist Pricing Index](/ux-design-cost) is $25,000, which puts this page's floors at the premium end. No firm publishes a fixed price or timeline for a full platform redesign, so expect duration to be set during scoping rather than read off a rate card.

## FAQ

### Why do B2B products need a specialist UX agency?

Because the person who buys the product is rarely the person who uses it, and the screens encode business processes a consumer-pattern portfolio never touches. Admin consoles, role and permission models, approval workflows and dense data tables all punish agencies learning them for the first time. The specialists show it in their artifacts: Pencil & Paper publishes enterprise data-table patterns, FuseLab's Fiserv and California DHCS dashboards show dense operational data made usable, and Think Company built Merck a design system with locked compliance elements that cut medical-legal review from weeks to hours. A generalist can design the marketing site; the product behind the login is where the specialist earns the rate.

### How do agencies research users we cannot give them access to?

They substitute structure for access. The most checkable example in this pool is Fuzzy Math's work for The Field Museum: more than 40 leadership interviews and over 80 collected ideas, scored through an Impact/Effort, RICE and Kano framework digitized into an automated intake form, per the case study. When end users are locked away, expect an agency to ask for proxies: internal stakeholders who hear customer complaints, support tickets, recorded sales calls and sanitized usage data. If a firm claims it can skip research because it already knows the domain, treat that as a reason to pass.

### What is a realistic budget for a B2B platform redesign?

Plan from the published floors. 6 of the 7 firms on this page list a Clutch minimum: $10,000 at Merge, $25,000 at Fuzzy Math and FuseLab, $50,000 at Ramotion and Think Company, and $75,000 at Codal. The median is $37,500. 6 firms publish hourly bands, whose median is $150 to $199. FuseLab also publishes MVP tiers, but they are not fixed prices for a full B2B platform redesign. Pencil & Paper publishes neither rates nor minimums. Treat these minimums as entry points, not complete project budgets.

### Should a B2B redesign start with the admin console or the end-user app?

Start where the pain blocks revenue, which in sales-led products is often the admin console: it is what the buying committee sees in demos and what configures everything end users touch. No firm in this pool publishes a rule on sequencing, so treat any confident blanket answer with suspicion. A useful pattern comes from Codal's Cost Plus Drugs work, which merged 2 separate experiences into 1 system rather than polishing either in isolation; sequencing mattered less than unifying the underlying model. Ask each candidate to defend a sequence for your product specifically, with the stakeholder map to justify it.

### How do B2B agencies handle long sales cycles and stakeholder reviews?

The strongest firms design the review process itself, instead of only surviving it. Think Company's Merck Connect system locked its compliance-sensitive components so reviewers approve an element once rather than re-checking every screen, which cut medical-legal review from weeks to hours per the case study. Fuzzy Math scored more than 80 stakeholder ideas through a framework it digitized into an automated intake form, a format built for committees. Engagement structure is the other tool: Think Company sells embedded teams and staffing, a model that keeps designers in place while long review cycles run their course. Ask candidates which artifact of theirs last shortened a legal or compliance review.

### Can 1 agency cover both product UX and our component library?

Yes; several firms on this page sell exactly that pairing. Think Company lists design systems and AI enablement as a practice and built Merck's componentized system with locked compliance elements. Ramotion pairs product UX with design systems and branding, and Pencil & Paper offers embedded design-system roles inside client teams. The question to settle on the first call is governance: who owns the library after handoff and who approves changes. A component library nobody maintains decays into a folder of screenshots, so name an owner before you sign.

About this site: UX Shortlist is researched and published by the UX Shortlist team. No agency pays for placement, and there are no affiliate fees behind the links.